What today’s members expect: Affordable, accessible, whole-person care.

What today’s members expect: Affordable, accessible, whole-person care.

What today’s members expect: Affordable, accessible, whole-person care.

See how you can meet your members’ shifting expectations.

Member expectations are changing quickly. Today’s consumers have higher demands for ease, cost transparency, and more holistic care.

Nearly 1 in 5 US adult postponed health care
to save money due to inflation1

  • 1

    Business Group on Health 2025 Employer Health Care Strategy Survey

75% of patients want deeper
personalization in healthcare2

  • 2

    Medallia CXPA State of CX personalization report. 2024

Discover what matters to members in 2025 and beyond in this whitepaper. Plus, you’ll learn:

  • Why DTC options are exploding in popularity and what to do about it.
  • What kind of consumer experiences attract healthcare consumers.
  • Why an integrated, whole-person approach to care matters to members.