Former Walgreens Group Vice President Joins Telehealth Company at Time of Growth Acceleration
Sunrise, Fla., May 01, 2019 (GLOBE NEWSWIRE) — MDLIVE Inc. today announced the appointment of Mindy Heintskill as Chief Marketing Officer. A sales and marketing executive with more than 20 years of management experience at both Fortune 500 and emerging growth businesses, she will lead MDLIVE’s marketing organization with a focus on metrics-based campaigns that drive consumer engagement and utilization directly and through MDLIVE’s payer, employer and health systems clients nationwide.
Heintskill has a proven track record launching new business opportunities, driving marketing strategy and personalization, and building high performing teams. Prior to joining MDLIVE, she was most recently a Group Vice President at Walgreens, where she was responsible for customer loyalty and personalized marketing.
“With over 32 million members and telehealth going mainstream, we have a better opportunity than ever to help our clients engage their consumers proactively and predictively in their health management and care,” said Rich Berner, Chief Executive Officer of MDLIVE. “Mindy brings the marketing leadership expertise that will help us to further increase consumer engagement and accelerate utilization as we focus on delivering the highest quality, cost-effective care to consumers on their terms.”