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MDLIVE Announces Malinda McFarlane to Join as CMO

MDLIVE to leverage McFarlane’s deep brand and customer marketing expertise to build dominant telehealth brand and usher in the consumerism of healthcare.

SUNRISE, Fla. – October 15, 2013 – MDLIVE, a leading provider of connected care delivery services and software, is pleased to announce that Malinda McFarlane has been named as Chief Marketing Officer. In taking the role of CMO, Malinda will oversee the development of a world-class customer-centric marketing organization that will have a laser focus on customers’ needs and outcomes while delivering our gold standard experience soon to be the hallmark of MDLIVE’s consumer engagement. MDLIVE’s CEO Randy Parker said, “Malinda is a dynamic and talented leader who brings a wealth of experience in developing world-class marketing capabilities. As a member of MDLIVE’s leadership team, Malinda will work closely with Dr. Stork and others as we transform healthcare delivery, ushering in a new paradigm of consumerism.”

McFarlane has been a pioneer in brand development for over 20 years since she launched a major multi-national brand, Revlon, in the former Soviet Union. Since then she has held many senior brand marketing and strategy roles and led key initiatives for Fortune 500 brands, including P&G, Diet Coke and Coke, Nestle, Mary Kay, Ford and Dell. Leveraging her Bain Consulting background, Malinda brings a unique perspective of integrated customer strategy, brand marketing, and digital technology to MDLIVE’s executive team. She has led numerous branding and positioning efforts, including a customer needs-based segmentation driven portfolio repositioning for a top 3 automaker that both reduced costs and drove long-term growth. With Dell, she transformed the Small and Medium Business brand from a PC vendor to a technology solutions provider globally and led the first ever brand campaign. Malinda’s customer insight and digital creativity leadership were showcased in the award winning digital brand campaign, Style Series for Diet Coke, where she led digital content integration delivery to a new market. This campaign was the first ever live streaming video content and programming in Times Square.

“MDLIVE is passionate about bringing unprecedented quality healthcare direct to the consumer, and we are thrilled to have Malinda’s keen customer insights and global branding expertise”, said David Sculley, Chief Strategy Officer of MDLIVE and former CEO of HJ Heinz, USA and Chairman of Weight Watchers, International.

Prior to MDLIVE Malinda served as Vice President of Marketing for Life Line Screening, a leading healthcare company offering preventative diagnostics services for stroke and cardiovascular disease. Malinda received her BA in International Business and Russian from the University of Texas and her MBA from Harvard Business School.


Founded in 2006, MDLIVE is a leading provider of connected care delivery services and software, providing telehealth, online and on-demand healthcare that benefits consumers, employers, payers, hospitals, physician practice groups and accountable care organizations. Headquartered in Sunrise, Florida, MDLIVE works with Board Certified physicians and therapists, nationwide to provide around-the-clock connected care.

The company’s cloud-based Virtual Medical Office software platform makes it possible for patients, healthcare professionals and plan administrators to collaborate seamlessly and securely via voice, video, email and mobile devices. Payers and providers can also utilize the HIPAA and PHI-compliant system to collect and share clinical data from patient medical records, lab results and in-home biometric devices for real-time risk assessments, wellness advice, diagnosis and treatment. MDLIVE physicians can diagnose, treat and, if needed, write prescriptions (non-controlled substances only) for routine medical conditions 24/7/365 Anytime, Anywhere. Learn more at